Defining your content pillars will help you attract your ideal client – and isn’t that the goal we’re all chasing?
Your content pillars are the foundation for all of your content that falls into the foundational topic or area of expertise of your brand. They should be what you are known for and why your audience remembers you.
Content pillars also help you stay focused on your goals and keep the content that you are producing rooted in strategy.
It can be easy to get lost in trends or want to weigh in on a hot topic, but if this content doesn’t ladder up into one of your content pillars – it could be a waste of your time (and nobody I know has time to waste)!
Are you ready to define your content pillars?
Here are three questions to ask yourself
If you want to connect with your target audience through your content, you have to understand who they are and what sets them apart from everyone else.
Define your target audience by understanding what they do, what problem you solve for them and what they want from you.
Knowing your brand story and defining your purpose is key when defining your content strategy. You must be clear on why you exist and how you can help your audience.
Your client has a pain point you are solving – define how.
This can help you define and establish brand authority. Brand authority is essential because it creates trust and recognition from your audience.
Use this free downloadable guide to help you discover your content pillars!
Mindful, intentional and straight forward public relations for doers and risk-takers ready to ambitiously elevate their presence, tell a compelling story, and feel confident that their brand attracts their ideal clients.