COVID-19 advanced the health and wellness trends we have seen increasing for the past 8+ years. There is more demand for health-focused products, food, and beverages as people in all demographics are more in-tune with their bodies and health. According to research from Innova Market Insights, 60% of consumers globally seek food and beverage products that […]
For anyone who suffers from food allergies, diseases, or intolerances, eating at someone else’s house during the holidays can cause a lot of stress. Even if family members and friends go out of their way to prepare safe food, each bite will be taken with hesitation wondering, “is it really safe to eat?” This isn’t […]
Creating content is not an easy task. It takes time, energy, and brainpower. Once you’ve put together a great piece of content, please don’t use it once and let it die. One of the biggest and most time-consuming mistakes people can make when creating content is pigeonholing it into one area and never thinking about […]
Defining your content pillars will help you attract your ideal client – and isn’t that the goal we’re all chasing? Your content pillars are the foundation for all of your content that falls into the foundational topic or area of expertise of your brand. They should be what you are known for and why your […]
A communications strategy can be challenging to measure. If it’s hard to measure, it’s hard to show the value.This is why creating tangible KPIs (key performance indicators) is critical to creating (and measuring) communications efforts. KPIs are a great way to help make goals more tangible and quantify what might seem unquantifiable.If your reporting is […]
Communications include a mix of any content that sends a message from your business to your audience. These messages can be intentional or unintentional and encountered in a variety of mediums. By creating a communications strategy, you can make the outward message that your audience encounters deliberate and targeted to meet your goals. Simply put, […]
Public relations and marketing are mutually beneficial to each other. Let’s discover why your brand needs both. As someone with professional experience in both public relations and marketing, people always ask me this question. With the lines blurred due to the rise of social media, sponsored content, and the breakdown of traditional media relations, it […]