Creating content is not an easy task. It takes time, energy, and brainpower. Once you’ve put together a great piece of content, please don’t use it once and let it die. One of the biggest and most time-consuming mistakes people can make when creating content is pigeonholing it into one area and never thinking about it again. These are your original words and thoughts—take a little effort to give them new life in a new form.
Use these ten ideas to repurpose your existing content – I bet you can save a ton of time if you implement at least half of these.
The possibilities of repurposing content are essentially endless. With a little bit of planning and reworking, you can use content in different media and across various platforms. When I create content, I like to plan out 2-3 ways to use each piece as soon as I draft it. That way, I can make sure I don’t forget about it and waste time trying to come up with fresh ideas all the time!
Mindful, intentional and straight forward public relations for doers and risk-takers ready to ambitiously elevate their presence, tell a compelling story, and feel confident that their brand attracts their ideal clients.