COVID-19 advanced the health and wellness trends we have seen increasing for the past 8+ years. There is more demand for health-focused products, food, and beverages as people in all demographics are more in-tune with their bodies and health.
According to research from Innova Market Insights, 60% of consumers globally seek food and beverage products that support immune health. What does this mean for food companies that are focused on making specialty allergy and intolerance-friendly foods? Your consumers are looking for you – and it’s time to show them who you are and why you exist.
Below are a few suggestions to use public relations to get in front of your audience, share your brand story and build brand loyalty.
Create a PR strategy that combines what works for you and your brand; tailor your approach to your mission and goals. Set up measurable PR goals so you can track what is working and what might need tweaking. The best time to start is now – so what are you waiting for?
Mindful, intentional and straight forward public relations for doers and risk-takers ready to ambitiously elevate their presence, tell a compelling story, and feel confident that their brand attracts their ideal clients.